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Wollongong City Council

Business Response Webinars 2020

To support our local business community during the COVID-19 pandemic, Council partnered with the Illawarra Business Chamber in 2020 to deliver a series of free webinars. This series is produced by local business experts, and focuses on adaptation.

Webinars can be viewed on Illawarra Business Chamber's YouTube channel.

Episode 1 – Getting Online ASAP: Our first episode guides you through establishing an e-commerce presence for the first time. Learn how to:

  • Adapt your business to survive and thrive
  • Change the delivery of your product or service
  • Launch your business online, and
  • Alter your marketing communications.

Episode 2 - Social Media Marketing in the Current Climate: This episode discusses the importance of social media marketing and explains how to promote your business and build a following across your social channels. Learn about:

  • Where your audience are and where you should be showing up
  • How to integrate social media with your website and other platforms,
  • What to post and when to post it, and
  • How to quickly adapt your marketing plan.

Episode 3 - Reducing Rental Stress: This episode aims to provide guidance on arguably the most complex and ambiguous aspect of business response to the current crisis, commercial tenancies, answering the questions at the forefront of many business owners' minds:

  • What is the national code of conduct for tenants and landlords?
  • Who does it apply to, and how does it work in practice?
  • How should I approach my landlord?

Episode 4 - Managing cash flow: This episode guides us through the three key scenarios Illawarra businesses find themselves in, and what a sensible cashflow management strategy looks like for each scenario, including:

  • The importance of cash flow in the current climate
  • Practical tips for cash flow planning
  • What your business can be doing right now and into the future.

Episode 5 – Planning the Way Forward: This episode walks through the essentials of a marketing plan to suit any cashflow position, how to take advantage of opportunities to affordably advertise and tactics to excel in a cluttered digital marketing environment.

Topics include:

  • The importance of planning and the way forward out of hibernation
  • The role of digital and PR as part of the marketing mix
  • Mainstream advertising and professional practice marketing.